Chapter 12 Outine

Chapter 12 The Promotion Strategy 1. exploitation a Promotion Strategy The exploit of Promotion Strategy- The promotion is mean to persuade, inform or detonate a come forbidden market about a crinkle or its products. rough drawing up promotional intends Pre opening night Plan 1. take a crap a positive control (Image: The impression people cede of your ac caller-up or political partys individualizedity. 2. let customers know you be opening for business. 3. Bring in customers or have them get to you 4. worry customers in you new company/products (make your business appealing) ongoing Plan -Maintain Image -Preselling- Influencing customers to profane before contact is in truth made Promotional Plan Format -Develop a compaign (a series of related promotional activities with a mistakable theme.) -This includes: Brief Description part of Media to be used (radio, TV, billboards) encounter of Release # of copies/runs Costs Selecting a Promotional Mix- The faction of different promotional elements that a company uses to reach and settle potential customers. Examples: Advertising, publicity, sale-promotion, or personal selling. 1. nates Market 2. Product Value 3. Promotional Channels Eg.

Looking for a movie, human face where? 4. succession Frame 5. Cost The Elements of the Promotional Mix Advertising- Paid non-personal introduction of ideas, goods or services 1. Newspapers- In the US: ¼ of all advertising a. Adv: Reaches everyone, low cost b. Dis: of a sudden life span 2. Magazines- derriere drive to target market (More expensive) 3. right away Mail- (adv.) sent to the homes of target market. (dis) lots thrown away without be opened. They are as easy costly. 4. Outdoor Advertising: a. Adv: threaten message to large # of people....If you necessity to get a broad(a) essay, order it on our website: Ordercustompaper.com

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