Marketing Concept

17/10/2011 break off B : SEGMENTATION, TARGETING AND POSITIONING Chapter 4 The marketing environment Chapter 5 customers-Buyers-Clients and Consumers food product segmentation and positioning 1 Chapter 6 Aug, 2011 Customers-BuyersChapter 5 Customers-Buyers-Clients and Consumers Consumer barter for demeanour Models of buy behavior Customers- Buyers CustomersClients - Consumers system purchasing behavior Influences on buying behavior Social f biteors in the flesh(predicate) f subprogramors Aug, 2011 2 psychological science factors 1 17/10/2011 CustomersCustomers- Buyers - Clients - Consumers Definition Whats loss between customers & clients Aug, 2011 3 CustomersCustomers- Buyers - Clients - Consumers Customers study Actually, this theory are answers of : Aug, 2011 4 2 17/10/2011 Customers- Buyers - Clients Consumers (ctn.) Customers take and Wants consume = basic tycoons Needs We need food Wants = learned unavoidably Wants She may want a Pho Efforts to go people to act against their wants will fail. Drives = Internal force to Drives satisfy a need Im thirsty and I want a Pepsi ? Im hungry and I want a KFC-chicken take flight ? KFCConsumers seek benefits to match ask and wants! But, they are constrained by income. Aug, 2011 5 Customers- Buyers - Clients Consumers (ctn.

) CustomersNeeds and Wants Needs Wants Drives Consumers seek benefits to match call for and wants! Aug, 2011 6 3 17/10/2011 Chapter 5 Customers-Buyers-Clients and Consumers Customers-BuyersConsumer buying behavior Models of buying behavior Customers- Buyers CustomersClients - Consumers Organization buying behavior Influences on buying behavior Social factors own(prenominal) factors Aug, 2011 7 Psychology factors Hows consider of Consumer Behavior ? Aug, 2011 8 4 17/10/2011 Customer behavior Consumer behavior as involvement and the psychological processes that consumers go through in recognizing needs, finale ways to...If you want to get a full essay, twine club it on our website: Ordercustompaper.com

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