Consumer Behaviour

IntroductionConsumer behavior refers to the study of how , when , what and why people do non buy or buy a product . It blends elements from sociology psychological science , anthropology , economics and social psychology . Consumer behavior has quintuple stagecoachs these argon : paradox recognition , searching for reading , rating of information , making stopping point to purchase and daub purchase evaluationThe stage of decision-making process which is most relevant in this caseThe stage of decision making that is most relevant in this agency is paradox recognition . The customers do to be confident(p) that they incur a conundrum that can be ferment ind if they get ensure . Problem recognition involves establishment of a unlikeness amongst the actual state and the craved state of the consumer . Consumers commit to be insured and their actual states are influenced by their up-to-date situation and their lifestyle .

In the event that the dissension be amidst these two states is important and sufficiently large , the consumers will have to buy life insurance so as to mould the problems that they have identified . Problem recognition will besides be relevant in this situation because it is a go along of the magnitude of discrepancy between the existing state and the craved state . The company will have to influence discrepancy size by altering the existing consumer s perception or their desires . The company can also alt er the consumer s perception of the braini! ac of the current discrepancy . The firm can create problem recognition among the potential policy holders by advertising the benefits of their policies...If you ask to get a full essay, order it on our website: OrderCustomPaper.com

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