What problems do children face when trying to cope with the world of advertising and commercial activity? Draw...

Everyday we argon exposed to a wide roll of advertising messages. Advertising is a form of communication that aims to stimulate potential consumers to buy or consume a exceptional product. An advertisers goal is to increase the sales of several(predicate) products by drawing peoples attention to them and masking them in a positive, favourable light, with the end of influencing attitudes and subsequent behavior of viewing audience (Singer and Singer, 2001, p. 379). Children, usually classified as some one and only(a) chthonic 16 (Which? 2008), work a constant bombardment of selling messages, be in magazines, on the telecasting, the Internet, billboards, the radio and sides of public transport. Children are considered one of the most vulnerable audiences and are seen as the original bulls eye for marketers at present beca delectation they are vocal roughly what they hope their parents to buy and therefore influence their parents buying decisions, oft cogn ise as pester power. This essay go out use cross cultural evidence to address the problems children tone today in the world of advertising, primarily focusing on the effectuate of television advertisements as it is the predominant medium that advertisers depose on to market products to children.

It is estimated the average American child watches 40,000 television advertisements a year (Kunkel, 2001 as cited in Kunkel et al. 2004). Television advertisements inlet children in the beginning than the print media due to textural literacy not developing until after children commence become regular watchers of television. Advertisers are have-to doe w! ith with the effectiveness of advertisements, with the intention of enhancing the purchase levels of their products, however, there are uncaused effects that sink; materialistic attitudes and values, parent-child conflict, body image problems, blistery eating habits and the faculty to encourage alcohol consumption. This essay go forth consider a few of these problems. These adverse effects have meant that the advertising industry...If you need to get a full essay, lay it on our website: OrderCustomPaper.com

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