Case study of Penang mutiara

Question 1. Describe how you think Wernie Will a)make sure that the dash he manages the hotel is stamp down to the way it competes for business For breed a biggest development, and doctor more success, Penang Mutiara has to: - have kittens its business in some other areas to acquire more grocery blood line shares against other mellow-class and strong competitors in the whole Asia region, or plane in the world; - Offer the unalikeiation, high warning prime(prenominal) and characteristic hotel function, and comfortable environment for customers. - Pitch itself as an up- securities industry bar hotel business that targets customers are those who are high income and high devour individuals, and the high class business and political unions or organizations. b) fulfil any change in strategy - Through resign and alliance with other business such as takings companies, ocean & safari theme park, movie companies, golf game or car club, complete set of hotel consta ncy which is gather tour, amusement, business exploiture, relaxation together. - Complete foundational go, such as transporting course of instruction services; wireless internet; - Diversifying its services to satisfy disparate demands of customers, such as offering discrimination holiday travel packages; seasoning conference market different packages; diversified types of foods.

- pay off automatic system to offer, services and payment - Form registering membership with hardcore consumers who can be offered more free services or good harm and receiving the latest promotion information. - Expand living busi ness to maturation e-business; alliance ot! her hotels in other areas; c) develop his mathematical operation so that it drives the long-term strategy of the hotel - construction and developing hotel website, including origination of hotel services, traffic map, resource and promotion information, employment on line, essential and feedback of customer, online payment. - Continues improvement for whole operation developing to match the market requirements in operations decisions and long succession strategy, If you want to get a full essay, order it on our website: OrderCustomPaper.com

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