With Close Reference to their recent releases, compare how Britney Spears and Sum 41 are marketed

Like all mechanics, Britney Spears and Sum 41 belong to a enrol company. Here 3 departments look after them the workman and Repertoire, Marketing and Production. The Artist and Repertoire( a+r) argon responsible for signing the artist. The marketing department are responsible for advertise the artist. The production company are responsible for organizing put down and songs for release. Possible ways the Marketing department can handling the Media for advertising include television, radio, posters. They also use a subtle way of use the artist themselves. Britney belongs to Zomba Records and Sum 41 belong to Britney has matured as artist everywhere the years. At the beginning, she was a schoolgirl. This was reflected in her video Hit Me sis One More Time She was dressed in school uniform. Although attracting pre teens as her primary audience, she was attracting young men (15-20). She has maintained her primary audience throughout her career and as my analysis will tell you, in creased her supplementary audience.Following a break from her career to make a shoot Crossroads, she re-launched her career as an adult, moving away from school uniform. Her album release Britney opened new doors for Britney and new fans. Her album cover have her sitting on a stool, crouching forward. With the low cauterise top she was eating away, this space revealed quite a lot of Britneys chest area. She held wrists facing the camera. This suggests she was flirting with men. She was wearing a crucifix necklace, which suggests she is trying to maintain her virginal reputation that she previously had. Heavy Eye-Makeup is worn, similar to that of Brigitte Bardot, a 60s icon. This attracts men as she is shown to take assumption in her appearance. Her hair is tousled over her chest, hinting that she isnt as clean cut as previously thought. The back cover is featuring Britneys face repeatedly reflected over the cover. This gives the effect that she is everywhere. The eye makeup i s still worn. Yellow lights are shown, maybe to reflect attention on to Britney.Previously, Britney modelled for Sketchers Footwear Company. She featured in a poster that was completely opposite to the image given in the album cover. Her she appeared normal, down to earth. As this was an appeal to young girls, she worn clothes they could plug into to, jacket, jeans and the trainers she was advertising. She still wore makeup but not as much as she wore in the album cover shoot.Sum 41s image is completely divers(prenominal) to Britneys. Their album features a more personal touch with what appears to be written track lists and Polaroid photos. This makes the audience feel as though the album has been make for them personally. Dark colours are used, this reflects the bands image of a hard joust band. Sum 41s image has not changed as much as Britneys.In conclusion, Britney is marketed more two audiences where Sum 41 appear to be marketed for the identical type which is skaters and rock fans. Britney appears to be more interested in her fans, piece Sum 41 arent really bothered what anyone thinks and are more touch on making music and having fun. Finally, record companies are responsible for the artists image. Record companies use media for advertising and will have too as the public whimsy of artists change when the media portrayal of them changes.