Identify and Evaluate Marketing Opportunities

learner ASSESSMENT GUIDE Unit of aptitude name Identify and evaluate market opportunities Unit of competency number BSBMKG501B Unit Purpose On successful completion of this unit you should be adequate to(p) to actively seek out and assess marketing opportunities in terms of viability and suitability to the organisation. You should also be able to turn the assessed marketing opportunities into reality by scoping the implementation impact and getting buy in from precaution and other fundamental stakeholders for your opportunity. Specific eithery, you go out be able toIdentify marketing opportunities Investigate marketing opportunities rate required changes to current operations Reporting of perspicacity outcomes Your result forget be recorded and report to you as Distinction or Credit or Competent or Not yet Competent. If you be doing this unit in a cut which is pass judgment (Pass, Credit or Distinction) and this is unmatchable of the units which contribute to the cour se grade, your result in this unit will be assigned a nominal mark which will be used to calculate your course grade. Requirements to successfully complete this unit of competency IntroductionAssessment is a process that will require you to provide evidence that you have achieved the knowledge and skills required in this unit of competency. palmy completion of this unit is based on the assessment of your demonstrated competence in a oeuvre or simulated workplace environment. How do you complete this unit? You can complete this unit by demonstrating competence. To do this you must provide evidence that you can Prepare a written report which identifies, evaluates and ranks a number of Marketing Opportunities Prepare an opportunity scope record that clearly describes the proposed execution of the marketing opportunitySynthesise the scope, viability, risks and signal outcomes of the proposed marketing opportunity into a persuasive presentation to gain buy-in for the marketing opport unity What evidence will you be asked to supply? You may be requested to 1. Identify and Evaluate Marketing Opportunities and submit a Written Report Identify and evaluate marketing opportunities. Conduct a SWOT analysis and send four (4) marketing opportunities. Evaluate each of the four identified opportunities using a puke of poetic rhythm for example financial measures marketing measures customer impact methods and competitor response analysis.Rank the marketing opportunities and identify the report opportunity. (This marketing opportunity will be explored further in the next task) 2. Write a scene Document and Plan the execution of a marketing opportunity This would include establishing the marketing opportunity objective, analysing and assessing organisational preparedness designing a marketing opportunity implementation schedule establishing a financial analysis, projections and forecasted results for the marketing opportunity designing suitable marketing controls esta blish a clear understanding to the key isks intricate in the marketing opportunity and the strategies for managing these risks 3. Provide a persuasive Marketing Opportunity personateation Present your marketing opportunity. This would include synthesizing your marketing opportunity framework into communicable pieces, where you would impart objectives and expected outcomes define the risks polish off changes that will need to be made and communicate the viability of making changes to current operations. Your equals should act as managers and key stakeholders providing feedback on the presentation of your marketing opportunity.Your teacher will force out you of the specific assessment requirements for this unit. This is a graded unit. To receive a PASS grade you must Identify several marketing opportunities using a SWOT analysis Analyse and then evaluate marketing opportunities using ane marketing and one financial measure Prioritise marketing opportunities rank marketing oppor tunities and identify key opportunities. Establish a clear understanding of the key risks involved in the marketing opportunity and the strategies for managing these risks.Scope and plan the execution of one marketing opportunity Prepare a good fictional character written report and scope document Present your marketing opportunity to your peers To receive a CREDIT grade you must Meet each the criteria of a pass grade Identify marketing opportunities using a greater number of sources and areas of yield eg international growth Apply entrepreneurial and creative sentiment frameworks to the identification of opportunities Use a more than extensive number of evaluation methods including finance, marketing, customer and risk method.Demonstrate advanced skills in prioritising the various opportunities. Demonstrate a clear understanding of the concept of risk and how it applies to the evaluation of opportunity Prepare a professional quality written report and scope document Provide a professional quality presentation which demonstrates graduate(prenominal) level presentation techniques and is accompanied by visual/audio aids. Address audience questions and garner feedback from peers in regard to the presentation of the opportunity To receive a DISTINCTION grade you must Meet all the criteria of a credit gradeDemonstrate an advanced ability to plan, organise and control market opportunity analysis, evaluation and scoping get under ones skin clearly superior identification and evaluation of opportunities Draw on an immense number of sources and areas of growth to realise market opportunity identification Clearly show an application of and understanding of entrepreneurial and creative thinking frameworks and how they should be applied to the identification of marketing opportunities Evaluate every opportunity using a range of methods finance, marketing, customer and risk methods.Present reports of desk-top publishing quality with complete audio/visual support for presentation. Respond to peer feedback in a professional and detailed manner What you will need Your teacher will advise you of any resources, including text books, which you will require for this unit. More about assessment For information about assessment in TAFE please see Every Students Guide to Assessment in TAFE NSW which is available on the TAFE lucre site at http//www. tafensw. edu. au/courses/about/assessment_guide. htm Additional details for local assessment arrangements