Business Plan Assignment Example | Topics and Well Written Essays - 2500 words

Business Plan - Assignment Example To this end, learning master has identified a niche market for its products. The company’s market is composed of all the foundation campuses located in London. Learning master has tailored its products to serve the linguistic needs of foreign students in London. This market gives the company access to students in foundation campuses in London, who are approximately thirty thousand. Psychographically: psychographic segmentation gives a business the opportunity to divide its clients according to their lifestyle, social class and personal preferences. For Learning Master, this group will be composed of students who are interested in English and do not perform well in their academic subjects because of their low mastery of the English language. These students also aware of the importance of proper mastery of the English language and expect to use the Universities and College Admissions Service (UCAS) to go to good universities in the UK. Geographical segmentation: In geographical segmentation, the students will be grouped depending on their location. Learning Master intends to group the students depending on where their foundation campuses are. Like central London will have Birkbeck, UCL and KCL while the greater London will focus on City University. Demographical segmentation: demographic segmentation divides the market into small groups based on their age, gender, occupation and income. Learning master will divide the students depending on their ethnic background, age and income. Like any other business, Learning Master has competitors who have been in the market offering English lessons either online or direct classes. Some of the company’s competitors are online English tutors like BK English who offer their lessons through the internet; their services are cheap and cost  £ 20. Since they use the internet, they tend to be more flexible and promote their products through the internet. Despite being cheap they cannot be trusted by